任务不确定性、感知可用信息缺失和时间距离对游客社会化搜寻动机的影响

时间：2022-09-08 19:35:10 来源：千叶帆本文已影响人

　　摘要：[目的/意義]文章旨在探究诸如任务等影响游客社会化搜寻的因素，为旅游机构利用社交服务网站开展营销活动，成功激发游客的出游行为提供决策参考。[方法/过程]本研究基于实验法，考察任务不确定性（确定性任务vs不确定性任务）、感知可用信息缺失（高vs低）和时间距离（长vs短）对游客社会化搜寻动机的影响。[结果/结论]结果显示：1）相对于确定性任务，不确定性任务下，游客的社会化搜寻动机大;2）相对于感知可用信息缺失程度低，感知可用信息缺失程度高下游客的社会化搜寻动机大;3）相对于时间距离长，时间距离短下游客的社会化搜寻动机大;4）时间距离能调节任务不确定性与游客社会化搜寻动机之间的关系，感知时间距离短，任务不确定性对游客社会化搜寻动机无影响;感知时间距离长时，不确定任务下社会化搜寻动机强，确定性任务下社会化搜寻动机弱。
　　关键词：游客;社会化搜寻;动机;任务;时间距离;感知可用信息缺失;旅游业;网站;信息搜寻行为
　　DOI：10.3969/j.issn.1008-0821.2019.04.006
　　〔中图分类号〕G203〔文献标识码〕A〔文章编号〕1008-0821（2019）04-0051-08
　　A Study on the Influence of Task Uncertainty，Lack of Perceived Available
　　Information and Time Distance Tourists Social Search Motivation
　　Yu Caihua1Lian Tonghui2Yuan Qinjian3Jin Chenyan1
　　（1.School of Management Science and Engineering，Nanjing University of Information Science and
　　Technology，Nanjing 210044，China;
　　2.School of Business Administration，Nanjing University of Finance and Economics，Nanjing 210023，China;
　　3.School of Information Management，Nanjing University，Nanjing 210023，China）
　　
　　Abstract：[Purpose/Significance]The paper aimed to explore the influence factors of tourists social search motivation，and provided a reference decision-making reference for tourism agencies to launch marketing actives and motivate tourist to travel.[Method/Process]Based on the experimental method，this paper explored the task uncertainty（deterministic task vs.uncertain task），perceived information loss（high vs.low），and time distance（long vs.short）how to effect tourists social search motivation.[Result/Conclusion]Results showed that：（1）compared with the deterministic task，tourists social search motivation was greater under the uncertain task;（2）compared with the low level of perceived available information deficiency，tourists social search motivation was greater under the high level;（3）compared with long time distance，tourists social search motivation was high under short time distance;（4）time distance could adjust the relationship between task uncertainty and tourists social search motivation;perceived time distance was short，task uncertainty had no impact on tourists social search motivation;perceived time distance was long，socialized search motivation was strong under uncertain tasks，and social search was weak under certain tasks.
　　Key words：tourists;social search;motivation;task uncertainty;time distance;lack of perceived available information;tourism;website;information search behavior

相关热词搜索：不确定性，社会化，缺失，感知，动机，

任务不确定性、感知可用信息缺失和时间距离对游客社会化搜寻动机的影响

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